Van Cleef & Arpels is celebrating the holiday season with an enchanting event: Diamond Breeze™. From mid-November 2017 to mid-January 2018, this year’s edition showcases pieces adorned only with diamonds – among them new Lotus creations and the sparkling flowers of the Frivole™ collection.
Evoking the beauty of a snow-covered nature, openwork pendants, earrings and Between the Finger™ Rings glisten in a gentle wintry atmosphere.
From Van Cleef & Arpels’ boutiques to the website and social networks, Diamond Breeze opens the gates of a fairyland fringed with sparkling snow. Nature – a cherished theme for Van Cleef & Arpels – seems to come to life against a crystalline backdrop, where flora and fauna come together to reveal the creations. While the website takes on the colors of the event, a video released by the Maison recounts the touching journey of a ladybug and a delightful baby bird (of the Shima Enaga species). The joyful pair explore the Diamond Breeze selection in a game of hide and seek between branches and snowy peaks. To offer an augmented reality experience, the Maison’s five emblematic boutiques will be equipped with an interactive mirror. On the social networks, clients will be able to share their 10-second video recreating the atmosphere of Diamond Breeze.
A symbol of beauty, purity and self-fulfillment, the lotus flower reflects the harmonious universe of Van Cleef & Arpels. Within the Lotus collection, it blossoms in hitherto unseen form, with an intricate openwork motif and exquisitely delicate proportions. A bracelet – newly added to the range – earrings and a pendant in white gold trace a glittering diamond corolla against the skin.
Slightly inclined petals are superimposed on two levels, creating an effect of relief and movement. To coincide with Diamond Breeze, the Maison is also presenting a redesigned version of its emblematic Lotus Between the Finger Ring. This transformable creation offers a pure and slender aesthetic, with a smooth hoop and pronounced openwork to optimize the circulation of light. Enlacing the finger, the ring slides open to embrace the hand with its two leaves and flower in full bloom.
The luminous style of the Frivole collection lends itself to the festive season: diamonds and white gold light up the skin with their precious brilliance. From the ring and necklace to the earrings and pendant, each creation unfurls heartshaped petals around one to three central stones. Openwork and carefully polished filets – evoking veins on the front and back – are among the details that embody the Maison’s savoirfaire, artfully deployed to highlight the overall brilliance. Accentuating the interplay of reflections, an intricate paving of bead-set round diamonds lends a shimmer to the surfaces’ graphic lines. The models include both solitary flowers and bouquets, each one shimmering in a vibrant ode to the beauty of nature.
Throughout its history, the Maison has been renowned for its jewelry expertise and its stringent criteria for selecting stones that elicit a unique emotion. Enthralled by the natural beauty of diamonds, it has always showcased them in timeless pieces known as “white jewelry”, combining the gems’ radiance with that of white gold or platinum. Highlighted by this interplay of materials, they reveal their full luminosity. In keeping with this tradition, Van Cleef & Arpels selects diamonds of the highest quality for its creations. The same meticulous attention is paid to central stones and paved surfaces alike: rated D, E or F for color and IF to VVS2 for clarity, the diamonds complement one another to endow the creations with an exceptional intensity.